SEAT is a Spanish automobile brand established in 1950 and headquartered in Martorell, Spain. Initially, SEAT was founded as a collaboration between the Spanish government and Fiat, with the aim of establishing an automotive industry base in Spain. In 1981, the Volkswagen Group acquired the majority of SEAT's shares, making it a part of the group.
Known for its distinctive design, sporty performance, and technological innovation, SEAT boasts a range of popular models, including the Ibiza, Leon, Arona, and others, covering various market segments from small to compact cars. The brand has also introduced high-performance vehicles such as the Leon Cupra, as well as special editions to cater to diverse consumer needs.
SEAT has achieved significant accomplishments in automotive safety and environmental technology, with its vehicles often scoring high in the European New Car Assessment Programme (Euro NCAP) tests. Moreover, SEAT is committed to the research and development of electric vehicles, launching new energy models like the Mii electric version to meet the global demand for sustainable mobility solutions.
As part of the Volkswagen Group, SEAT benefits from the group's resources and technological advantages while maintaining its unique brand personality and Spanish cultural identity. SEAT holds a certain market share globally, with a particularly strong presence in the European market.