Junma Automobile is an independently operated car brand launched by Zotye Auto Group on June 27, 2017, in Xiong'an New Area. The brand aims to become a favorite among young consumers, offering convenience and experience with fashionable design and a technological background, creating a difference from other brands. Initially focused on the SUV series, Junma Automobile plans to gradually expand to sedans at various levels.
In terms of product layout, Junma Automobile plans to launch nine models, including eight SUVs and one sedan, following the "3 out of 9 project" plan. In the field of new energy vehicles, Junma Automobile will keep pace with various technical routes for pure electric and hybrid vehicles. In terms of power systems, Junma Automobile is equipped with the Airflow series of engines, applying turbocharging and direct injection technology, and integrating a modular design concept to achieve compatibility with different driving forms and new energy power.
The R&D strength of Junma Automobile gathers overseas experts, such as Mr. Benedek, the chief exterior designer of American KDI, and Mr. Sven Stefan, a European automotive chassis expert. The company has formed a TPDS development process and plans to launch the TMA super platform, which adopts a modular architecture with characteristics of high strength, lightweight, and is compatible with PHEV/HEV new energy technology.
In terms of the supply system, Junma Automobile cooperates with global suppliers, including Tenneco, Bosch, United Electronics, Webasto, Dunlop, and Pioneer Electronics. In the service system, Junma Automobile provides a "what you choose is unique, what you choose is customized" car purchase experience through virtual technology. Junma Automobile's first model, Junma S70, was officially launched on December 12, 2017, and was listed on January 17, 2018.