VIAUTO is a new energy passenger car brand under Qingdao Hongri Investment Co., Ltd. Since its establishment, the brand has focused on the research and development and manufacturing of new energy vehicles, with nearly a decade of focus and rich experience in the field of mini electric passenger vehicles. The production base of VIAUTO covers an area of 1,200 acres, equipped with high-standard stamping, welding, painting, and assembly workshops, with an annual designed production capacity of 600,000 vehicles.
The first model of VIAUTO, BOMA, focuses on the A00/A0 segment market, mainly targeting domestic third-, fourth-, and fifth-tier city residents' family car usage scenarios, with its ultra-large space and excellent cost-performance ratio as the core selling points. The BOMA model has already obtained nearly 10,000 export orders before its official sale. The model adopts a 5-door 4-seater design, with an MPV-like body proportion, with dimensions of 3,517mm in length, 1,495mm in width, 1,660mm in height, and a wheelbase of 2,495mm. In terms of power, BOMA is equipped with a front-mounted permanent magnet synchronous single motor, matched with ternary lithium batteries, offering two range versions of 130 kilometers and 200 kilometers.
VIAUTO adheres to the development concept of "miniaturization, intelligence, and modularization," and is committed to becoming a pioneer of global family happiness for micro-travel. The brand plans to launch a new three-door four-seater product in the second half of 2023, and in 2024, it will launch a 6-seater multifunctional product equipped with a new skateboard chassis and a new powertrain. It is expected to achieve a product layout of 3 new platforms and 6 models on sale before 2025.