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WEY, a high-end brand under Great Wall Motors, was established in November 2016. The brand is named after the surname of its founder, Wei Jianjun, and is committed to becoming a representative of Chinese luxury SUVs. The brand logo is inspired by the iconic structure "Baoding Zhili Governor's Office Flagpole" from the birthplace of Great Wall Motors, symbolizing the brand's pursuit and commitment. In its early days, the WEY brand gained popularity with models such as the VV7, VV5, and VV6, focusing on avant-garde exterior design and luxurious interior texture as its main selling points. Faced with early product shortcomings in power matching, handling, and fuel consumption, Great Wall Motors actively made improvements, optimized product strength, and launched several urban SUV series including the Maqido, Naite, and Mocha. At the same time, it vigorously developed DHT hybrid technology and applied it to multiple vehicle series. The WEY brand is strategically positioned in the new energy field with pure electric, hybrid, and hydrogen fuel cell technologies, accelerating its electrification strategy and comprehensive decarbonization plan. The brand's goal is to become a world-class luxury brand and a benchmark for automotive intelligence. Its R&D system spans the globe, forming a "seven countries and ten locations" R&D pattern, achieving global collaborative development. The WEY brand currently offers new energy models such as the Blue Mountain DHT-PHEV, Mocha DHT-PHEV, and Naite DHT-PHEV, dedicated to making luxury accessible and providing consumers with cleaner, smarter, and safer travel options.