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Yusheng is an SUV brand under Jiangling Motors, created by the joint venture of Jiangling Automobile and Ford Motor Company, Jiangling Motors. The Yusheng brand aims to create high-quality, vibrant crossover vehicle products, focusing mainly on the SUV and MPV passenger car markets. The first model of Jiangling Yusheng originated from the N350 project launched in 2006 and was completed in the second half of 2010. The power system uses a TDCI diesel engine with Ford technology, ensuring the quality and performance of Yusheng. The Yusheng S350 is an important model of the brand, known for its solid and durable three major components (engine, transmission, and chassis). The 2020 Yusheng S350 uses Ford technology in many places, equipped with the Ford PUMA 2.0T diesel engine and the ECOBOOST 2.0T gasoline engine, both of which are known for their reliable performance and low fuel consumption. The exterior design of the Yusheng S350 has an international flair, jointly developed by experienced engineers from various countries. The interior design is exquisite and luxurious, while also focusing on practicality and energy-saving and environmental protection. Jiangling Yusheng has also adopted a variety of strategies for brand promotion, including cooperation with the TV program "The Most Beautiful Harmony" and signing Yang Kun as a spokesperson to enhance brand influence. The philosophy advocated by the Yusheng brand is to pursue dreams and enjoy the SUV lifestyle, aiming to provide consumers with high-performance, high-quality SUV models.