Brilliance China is an automobile brand under the Brilliance Auto Group, founded in 2002 by Yang Rong, with its headquarters in Shenyang, Liaoning. Positioned as a mid-to-high-end independent automobile brand, Brilliance China features more than ten models across two major series: sedans and SUVs, including the Junjie series and the China Cool Bear. Throughout its development, the brand has focused on technological innovation and product quality improvement, having cooperated with BMW and adopting the quality control standards and systems from BMW's production processes, which significantly enhanced product quality.
In 2020, Brilliance Auto Group underwent bankruptcy reorganization, and the Brilliance China brand was acquired by BMW China in 2021, with its assets used for the production of BMW-related products. The development history of Brilliance China reflects the growth and challenges of China's independent automobile brands and demonstrates the cooperation and competition of China's automotive industry in the context of globalization. Despite facing difficulties, Brilliance China still holds an important position in the history of the development of independent automobile brands in China.