ZINORO is a premium automobile brand under the umbrella of Brilliance BMW Automotive Ltd., established in 2013. The brand name ZINORO is derived from the brand's core philosophy: commitment. "Zhi" reflects the cultural attributes of China, while "Nuo" represents the value of keeping promises. ZINORO's first product is a vehicle that uses all-electric drive technology, planned for a world debut at the Guangzhou Auto Show at the end of 2013, and launched in the market in the first quarter of 2014. On March 21, 2017, the second model of the ZINORO brand—the ZINORO 60H, an SUV with plug-in hybrid technology—was officially launched, demonstrating the continuous deepening of Brilliance BMW's localization strategy and its determination to lead the new energy vehicle market. ZINORO brand products are manufactured at the Tiexi plant of Brilliance BMW, where the advanced production facilities and high-quality standards of Brilliance BMW will ensure the premium connotation of the new brand. The ZINORO brand aims to create a truly Chinese premium automobile brand that combines the heritage of Chinese culture with a modern spirit, conveying the brand's social responsibility and commitment to the future through high-quality products and new energy technology.